It starts with one question:
If you had the magical ability to make the people who visit your website do one thing, what would it be?
In other words, do you want your website visitors to:
- Visit your church?
- Call you to setup a meeting or consultation?
- Sign-up for an email newsletter?
- Read a gospel presentation?
- Donate to a cause?
- Buy something?
The answer to that question should determine how your site is designed. Unfortunately, 90% of websites aren’t created with this focus in mind, which is why most people are dissatisfied with their websites.
Whether I am making a website for a church, a missionary, a cause or a small business, I always try to keep this focus in mind and design something that draws people to do that one thing you want them to do.
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